by Emma Hodges | Apr 13, 2026 | Marketing Psychology
Think about the last time you made a purchase that wasn’t strictly necessary. Not the weekly food shop or the broadband bill. Something you chose. A new notebook before starting a project. A course that you told yourself would be useful. A bag, a piece of...
by Emma Hodges | Feb 19, 2026 | Marketing Psychology
You sit down to plan your marketing plan for the week. Three Instagram posts, film two Reels, write your newsletter, update your website copy. “Easy,” you think. “I’ll have this done by Wednesday.” It’s now Friday. You’ve...
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