Marketing tips for small business onwers
The Cuppa Chronicles Blog
Free marketing tips, advice and strategies to help you get booked and grow your small business. Full of bitesize advice to give your marketing impact.
Why Your Clients Aren’t Just Buying Your Service… they’re buying who they become
The Identity Signalling Effect explains why clients choose you over cheaper alternatives, and how to use this psychology in your marketing.
Why Your Marketing Always Takes Longer Than Planned
Why does your marketing to-do list never get done? Planning Fallacy explains it and here’s how to plan in a way that actually works.
How Caroline Built Her Marketing Foundation in 6 Weeks (While Working Full-Time)
You know that feeling when you’re juggling it all, and your marketing is winging it? Caroline needed help – and a marketing mentor.
Why Clients Ghost After Saying “I’m Interested” (And How to Fix It)
You’ve had the conversation. You sent your prices. Then… nothing. Learn why clients ghost after saying they’re interested – and how to fix it.
Digital Marketer of the Year 2025: Award-Winning Marketing Coach
Reflections on winning Digital Marketer of the Year 2025. Read lessons learned and advice for founders from an award-winning marketing coach – me!
Feel Good Marketing That Actually Works: My Manifesto
Discover feel good marketing strategies that fit your life. Stop the burnout and create sustainable marketing that actually gets results.
SEO for Small Business: Build Website Visibility Without the Overwhelm
Discover sustainable SEO for small business without overwhelm. Build strong website foundations with bite-sized sessions.
Award-Winning Marketing Agency: Biscuit Communications Wins Two Sussex Business Awards 2025
Biscuit Communications is an award-winning marketing agency! Winner of two awards, read the story behind my award-winning approach.
How One Marketing Call Generated 80+ Webinar Signups
Discover how sleep consultant Sarah generated 80+ webinar signups with one strategic Marketing Mapping Call, ending her inconsistent lead cycle.