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Why Your Clients Aren’t Just Buying Your Service… they’re buying who they become

Why Your Clients Aren’t Just Buying Your Service… they’re buying who they become

by Emma Hodges | Apr 13, 2026 | Marketing Psychology

Think about the last time you made a purchase that wasn’t strictly necessary. Not the weekly food shop or the broadband bill. Something you chose. A new notebook before starting a project. A course that you told yourself would be useful. A bag, a piece of...

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